Organizational Change Management · Salesforce CRM · P001 — EchoWave (ST)
Stakeholder Identification Overview · August 19, 2026

Stakeholder Identification Overview

EchoWave's Salesforce CRM rollout maps 22 identified stakeholder groups spanning 647 unique people across 762 group memberships — including a named external customer population and two named delivery partners alongside the internal org. 21 of 22 groups carry a completed Power/Interest ranking, including the project's two largest populations; the newest group, Discovery SMEs, was just added to track the ~70 people who've participated in Discovery sessions and has not yet been ranked. With 10 days to go-live, the work shifts from assessment to execution.

Stakeholder landscape

Identification & assessment coverage as of today
22
Groups identified
647
People impacted
762 group memberships
22/22
Power/interest assessed
10
Days to go-live
Project Team — 7 groups, 29 people Extended Project Team — 6 groups, 244 people Impacted End Users — 9 groups, 489 people

Power / Interest coverage

All 22 groups ranked · 0–5 scale · sorted by group size within quadrant

Manage Closely

6 groups · 368 memberships
Fuels Marketing Sales Team143
Legacy CRM Users130
Discovery SMEs70
DAI (Data & Analytics)13
Trainers8
Legacy CRM Users (Admin)4

Keep Satisfied

6 groups · 284 memberships
External - Fuels Marketing Customers174
Super Users86
IT Support10
Tax6
Executive Sponsor & Oversight Committee5
Human Resources3

Keep Informed

4 groups · 80 memberships
Credit & Legal32
Accounting / Finance27
BIS Customer Service15
Change Ambassadors6

Monitor

6 groups · 30 memberships
Operations9
PMO / Strategy & Transformation7
IT Product Management & Engineering7
Change Management7
Partner - Capgemini0
Partner - QA Mentor0
All 22 stakeholder groups now have a completed Power/Interest ranking, including the newly added Discovery SMEs (70 people), which landed in Manage Closely. Manage Closely is the largest quadrant by population — led by EchoWave's two biggest groups, Fuels Marketing Sales Team and Legacy CRM Users — while Keep Satisfied holds the single largest group overall, the external Fuels Marketing Customers population.

The Change Saturation Problem

Four concurrent organizational shifts landing on the same population
01
New system + new processes
Salesforce adoption drives real process change — not a like-for-like tool swap.
02
Org redesign
Several previously separate businesses combined under one leader; redesign still in flight.
03
New service group stand-up
A new customer service function is forming from roles previously scattered across the business.
04
IT transformation
New IT leadership is simultaneously resetting product strategy, DevOps, and architecture.
The org changes would be happening even without the CRM — they're separate, parallel efforts. But the people living through them are largely the same people expected to be heavy CRM users or project team members. That overlap is why so many groups above sit in Manage Closely rather than Monitor: the same 647 people are absorbing organizational, role, and system change at once.

Impacted End Users

9 groups · 489 people impacted
External - Fuels Marketing Customers External
Responsible for sourcing, purchasing, and vendor management to ensure supply continuity; experiences the change indirectly today and directly once the Phase 2+ self-service portal ships.
174accounts
Keep Satisfied · P4 / I2
NameTitleEmployee IDEmailLocationCountry
Daryl BoshierOperations00495482daryll.Boshier@abc.testMexico CityMexico
Cheryl AnnamalaiOperations161318Cheryl.Annamalai@abc.testLa PazBolivia
Kelly AnnaratoneR&D161351Kelly.Annaratone@abc.testLa PazBolivia
Russell AnthonyOperations161156Russell.Anthony@abc.testLa PazBolivia
Jennifer AnubhavOperations161192Jennifer.Anubhav@abc.testLa PazBolivia
Heather AnwyllR&D161200Heather.Anwyll@abc.testLa PazBolivia
Tarab ApazaOperations161210Tarab.Apaza@abc.testLa PazBolivia
… and 167 more accounts — full roster in Stracl
Fuels Marketing Sales Team
Responsible for CRM-driven sales activity — lead-to-opportunity, pipeline, forecasting, account management, and onboarding — while also absorbing the Fuels Marketing org redesign.
143people
Manage Closely · P4 / I5
NameTitleEmployee IDEmailLocationCountry
Saurabh AlcyonFacilities Houston, TX161388Saurabh.Alcyon@abc.testHouston, TXUnited States
Barry Layne ArieliR&D161288Barry Layne.Arieli@abc.testHouston, TXUnited States
Jeffrey BeinNTS Field West148235Jeffrey.Bein@abc.testHouston, TXUnited States
Mark BerankovaNTS Field Canada155303Mark.Berankova@abc.testTorontoCanada
Michael BergerNTS Field Canada181271Michael.Berger@abc.testTorontoCanada
Ralph BergerNTS Field Canada180457Ralph.Berger@abc.testTorontoCanada
Jared BergeronNTS Field Canada184448Jared.Bergeron@abc.testTorontoCanada
… and 136 more people — full roster in Stracl
Discovery SMEs
Cross-functional group of employees who have participated in Discovery current-state and future-state design sessions, spanning core team, frequent-flyer SMEs, and occasional business participants.
70people
Manage Closely · P5 / I4
NameTitleEmployee IDEmailLocationCountryDiscovery Role
Mike ChinskiIdentity Prod Mgmt107317Mike.Chinski@abc.testReno, NVUnited StatesCore Team
William HemamaliniCorp. IT Management100470William.Hemamalini@abc.testParisFranceCore Team
Stephen HemelstrandCorp. IT Management103077Stephen.Hemelstrand@abc.testReno, NVUnited StatesCore Team
Ute PiehlerReno Facilities Operations107359Ute.Piehler@abc.testReno, NVUnited StatesCore Team
Raul RamachandranArchitecture105718Raul.Ramachandran@abc.testReno, NVUnited StatesCore Team
Asadullah SanchezR&D169171Asadullah.Sanchez@abc.testHouston, TXUnited StatesCore Team
Darshana SanchezSecurity Cross Functional161227Darshana.Sanchez@abc.testLa PazBoliviaCore Team
… and 63 more people — full roster in Stracl
Credit & Legal
Responsible for the Credit process migrating from SideTrade to Salesforce App Exchange, plus the Credit Verification and Legal & Licensing design blocks.
32people
Keep Informed · P3 / I4
NameTitleEmployee IDEmailLocationCountry
Leo BilanzichBrazil Sales Management189129Leo.Bilanzich@abc.testSao PauloBrazil
Claudia BilbaoBrazil Sales187693Claudia.Bilbao@abc.testSao PauloBrazil
Bryce BillmersBrazil Sales196724Bryce.Billmers@abc.testSao PauloBrazil
Austin BillsBrazil Sales197475Austin.Bills@abc.testSao PauloBrazil
Tara BinaykiaBrazil Sales196295Tara.Binaykia@abc.testSao PauloBrazil
Kim-Lan JassoFinance - Brazil184542Kim-Lan.Jasso@abc.testSao PauloBrazil
Mark Robertson KopinBrazil Sales169453Mark Robertson.Kopin@abc.testSao PauloBrazil
… and 25 more people — full roster in Stracl
Accounting / Finance
Responsible for managing financial transactions, budgeting, reporting, and compliance.
27people
Keep Informed · P2 / I4
NameTitleEmployee IDEmailLocationCountry
Vani AlfaroFinance - Japan150522Vani.Alfaro@abc.testTokyoJapan
Diane AllenPRC Finance191378Diane.Allen@abc.testBejingChina
Veronica AllenPRC Finance193863Veronica.Allen@abc.testBejingChina
Abigail CurranFinance188308Abigail.Curran@abc.testBangaloreIndia
Chia-Yu D'AbreauFinance169327Chia-Yu.D'Abreau@abc.testSeattle, WAUnited States
Gary da SilvaFinance169801Gary.da Silva@abc.testSeattle, WAUnited States
Jeri da SilvaFinance169912Jeri.da Silva@abc.testSeattle, WAUnited States
… and 20 more people — full roster in Stracl
BIS Customer Service
Responsible for customer engagement, order management, and revenue generation in the newly formed BIS group.
15people
Keep Informed · P1 / I5
NameTitleEmployee IDEmailLocationCountry
Tony CotterAccount Executive CA West Sales187134Tony.Cotter@abc.testReno, NVUnited States
Amber CowleyAccount Executive MW Sales195695Amber.Cowley@abc.testDallas, TXUnited States
Lothar CoxAccount Executive East Sales177237Lothar.Cox@abc.testNew York City, NYUnited States
Robert CoxAccount Executive East Sales196973Robert.Cox@abc.testWaltham, MAUnited States
Nicholas CrabbAccount Executive East Sales197331Nicholas.Crabb@abc.testConcord, NHUnited States
Peter EnchevaVP Sales & Marketing169269Peter.Encheva@abc.testNurembergGermany
Lyn RehorekSr Sales Director169070Lyn.Rehorek@abc.testDusseldorfGermany
… and 8 more people — full roster in Stracl
DAI (Data & Analytics)
Responsible for data analysis, reporting, and generating actionable business insights.
13people
Manage Closely · P5 / I5
NameTitleEmployee IDEmailLocationCountry
Janet D'AlessandroIT-Business Applications169563Janet.D'Alessandro@abc.testSeattle, WAUnited States
Mary DalalIT-Business Applications169178Mary.Dalal@abc.testSeattle, WAUnited States
Jerilyn DallaireIT-Business Applications169372Jerilyn.Dallaire@abc.testSeattle, WAUnited States
James FarrellIT-Business Applications169123James.Farrell@abc.testSeattle, WAUnited States
Jonathan FassbinderIT-Business Applications169179Jonathan.Fassbinder@abc.testSeattle, WAUnited States
Gregary HoferichterIT-Business Applications196986Gregary.Hoferichter@abc.testSeattle, WAUnited States
Srinivas HofmannIT-Business Applications196987Srinivas.Hofmann@abc.testSeattle, WAUnited States
… and 6 more people — full roster in Stracl
Operations
Responsible for running the day-to-day processes affected by the change.
9people
Monitor · P3 / I2
NameTitleEmployee IDEmailLocationCountry
Alexander KempLevel 3 Maintenance187600Alexander.Kemp@abc.testNurembergGermany
Leonardo KempLevel 3 Maintenance192426Leonardo.Kemp@abc.testNurembergGermany
Michal KemptonLevel 3 Maintenance191521Michal.Kempton@abc.testPragueCzech Republic
Stephan KenchareddyLevel 3 Maintenance192619Stephan.Kenchareddy@abc.testZagrebCroatia
Benjamin KendallLevel 3 Maintenance196510Benjamin.Kendall@abc.testPragueCzech Republic
Sebastian KendrickLevel 3 Maintenance197266Sebastian.Kendrick@abc.testKosiceSlovakia
Marcus Kenji de LimaLevel 3 Maintenance196943Marcus.Kenji de Lima@abc.testPrahaCzech Republic
… and 2 more people — full roster in Stracl
Tax
Responsible for product quality assurance, control, and regulatory compliance.
6people
Keep Satisfied · P4 / I2
NameTitleEmployee IDEmailLocationCountry
Liam GarciaQuality Inspector00474860liam.garcia@abc.testHamburgGermany
Liam JonesQuality Inspector00134746liam.jones@abc.testNew YorkUnited States
Noah JonesQuality Inspector00181301noah.jones@abc.testBad HomburgGermany
James MartinezQuality Inspector00321532james.martinez@abc.testGrand IslandUnited States
Ella MillerQuality Inspector00306586ella.miller@abc.testGrand IslandUnited States
Liam WilliamsQuality Inspector00310880liam.williams@abc.testNew YorkUnited States

Project Team

7 groups · 29 people
Executive Sponsor & Oversight Committee
Senior business leaders sponsoring the Salesforce CRM implementation, accountable for executive decision-making, resource commitment, and organizational adoption.
5people
Keep Satisfied · P5 / I2
NameTitleEmployee IDEmailLocationCountry
Peter EnchevaVP Sales & Marketing169269Peter.Encheva@abc.testNurembergGermany
Ronald ReidVP NA Sales169822Ronald.Reid@abc.testSeattle, WAUnited States
Timothy RemboldVP NA Sales169180Timothy.Rembold@abc.testNew York City, NYUnited States
Stephen RemelkaSales EMEA VP169047Stephen.Remelka@abc.testAlphen den RijnNetherlands
Richard RuizVP NA Sales169191Richard.Ruiz@abc.testCleveland, OHUnited States
PMO / Strategy & Transformation
Responsible for program management and roadmap/business-case validation across all phases.
7people
Monitor · P1 / I2
NameTitleEmployee IDEmailLocationCountry
Mike ChinskiIdentity Prod Mgmt107317Mike.Chinski@abc.testReno, NVUnited States
William HemamaliniCorp. IT Management100470William.Hemamalini@abc.testParisFrance
Stephen HemelstrandCorp. IT Management103077Stephen.Hemelstrand@abc.testReno, NVUnited States
Raul RamachandranArchitecture105718Raul.Ramachandran@abc.testReno, NVUnited States
Alfonso RoyallTechnology Alliances169386Alfonso.Royall@abc.testHouston, TXUnited States
Roger SandovalIdentity Policy & Prov107353Roger.Sandoval@abc.testCambridge, MAUnited States
Karen SilverProject Manager169548Karen.Silver@abc.testNew York City, NYUnited States
IT Product Management & Engineering
Responsible for IT product strategy, DevOps, architecture, system integration, and technical delivery of the CRM.
7people
Monitor · P3 / I2
NameTitleEmployee IDEmailLocationCountry
Mike ChinskiIdentity Prod Mgmt107317Mike.Chinski@abc.testReno, NVUnited States
William HemamaliniCorp. IT Management100470William.Hemamalini@abc.testParisFrance
Stephen HemelstrandCorp. IT Management103077Stephen.Hemelstrand@abc.testReno, NVUnited States
Ute PiehlerReno Facilities Operations107359Ute.Piehler@abc.testReno, NVUnited States
Raul RamachandranArchitecture105718Raul.Ramachandran@abc.testReno, NVUnited States
Roger SandovalIdentity Policy & Prov107353Roger.Sandoval@abc.testCambridge, MAUnited States
Sridhar SundarCommunity & Standards107391Sridhar.Sundar@abc.testReno, NVUnited States
Change Management
Responsible for driving adoption and communication at the local/site level.
7people
Monitor · P2 / I2
NameTitleEmployee IDEmailLocationCountry
Asadullah SanchezR&D169171Asadullah.Sanchez@abc.testHouston, TXUnited States
Darshana SanchezSecurity Cross Functional161227Darshana.Sanchez@abc.testLa PazBolivia
Gregory SanchezEngineering188236Gregory.Sanchez@abc.testVienna, VAUnited States
John SanchezSecurity Cross Functional169501John.Sanchez@abc.testHouston, TXUnited States
Ramesh SanchezSecurity Cross Functional195555Ramesh.Sanchez@abc.testVienna, VAUnited States
Ray SanchezR&D - Security195534Ray.Sanchez@abc.testVienna, VAUnited States
William SanchezR&D - Security195527William.Sanchez@abc.testVienna, VAUnited States
Human Resources
Responsible for managing workforce impact, policy alignment, and internal communications.
3people
Keep Satisfied · P4 / I2
NameTitleEmployee IDEmailLocationCountry
Ronald JonesVP Human Resources169042Ronald.Jones@abc.testHouston, TXUnited States
Anatolio RomeroHuman Resources169420Anatolio.Romero@abc.testHouston, TXUnited States
Lyndon SanthanamHuman Resources169115Lyndon.Santhanam@abc.testSeattle, WAUnited States
Partner - Capgemini Partner
Responsible for Salesforce integration and technical delivery; participates in Daily Stand-Ups with the core project team.
0people
Monitor · P2 / I2
No individuals mapped yet.
Partner - QA Mentor Partner
Responsible for quality assurance and testing across the CRM implementation.
0people
Monitor · P1 / I2
No individuals mapped yet.

Extended Project Team

6 groups · 244 people
Legacy CRM Users
Responsible for day-to-day use of the legacy Sugar CRM; a subset of the Fuels Marketing Sales Team and the group driving headcount for training/adoption planning as they migrate to Salesforce.
130people
Manage Closely · P5 / I4
NameTitleEmployee IDEmailLocationCountry
Diane AllenPRC Finance191378Diane.Allen@abc.testBejingChina
Veronica AllenPRC Finance193863Veronica.Allen@abc.testBejingChina
Laszlo BascoTechnical Sales Specialist187062Laszlo.Basco@abc.testGuangzhouChina
Adrian BasconTechnical Sales Specialist185889Adrian.Bascon@abc.testGuangzhouChina
Marcin BassanaTechnical Sales Specialist187923Marcin.Bassana@abc.testGuangzhouChina
Vladimir BastieTechnical Sales Specialist197470Vladimir.Bastie@abc.testGuangzhouChina
Valery BastinNetwork Services197167Valery.Bastin@abc.testBejingChina
… and 123 more people — full roster in Stracl
Super Users
Responsible for providing hands-on peer support and troubleshooting for end users after go-live.
86people
Keep Satisfied · P4 / I2
NameTitleEmployee IDEmailLocationCountry
Ann AmwoyoAccounts Payable180975Ann.Amwoyo@abc.testReno, NVUnited States
Ewelina AnandaAccounts Payable185281Ewelina.Ananda@abc.testReno, NVUnited States
Ciaran AnbunathanAccounts Payable196689Ciaran.Anbunathan@abc.testReno, NVUnited States
David ArtarisiIdentity Policy & Prov169519David.Artarisi@abc.testHouston, TXUnited States
David BeitterNTS Field West151515David.Beitter@abc.testChicago, ILUnited States
David BhatEDU181246David.Bhat@abc.testReno, NVUnited States
David ByrneLevel 3 Maintenance186729David.Byrne@abc.testPragueCzech Republic
… and 79 more people — full roster in Stracl
IT Support
Responsible for ongoing technical support, help desk, and system administration for the new Salesforce environment post go-live.
10people
Keep Satisfied · P4 / I2
NameTitleEmployee IDEmailLocationCountry
Airald Teahamai ArmstrongR&D EMEA Based169363Airald Teahamai.Armstrong@abc.testBristolUnited Kingdom
Ashvin CipaneSALES UK169863Ashvin.Cipane@abc.testBristolUnited Kingdom
Britta CizekSALES UK169343Britta.Cizek@abc.testBristolUnited Kingdom
Balzenka ClarkAdm169630Balzenka.Clark@abc.testBristolUnited Kingdom
Carrie Lyn DrobotServices System Operations181551Carrie Lyn.Drobot@abc.testBristolUnited Kingdom
Charlie GlavchevUK Maj. Acct. Team151173Charlie.Glavchev@abc.testEdinburghUnited Kingdom
Chris HernandezCorp. IT Management154727Chris.Hernandez@abc.testBristolUnited Kingdom
… and 3 more people — full roster in Stracl
Trainers
Responsible for providing strategic guidance, implementation support, and project governance.
8people
Manage Closely · P4 / I4
NameTitleEmployee IDEmailLocationCountry
Hushmeera CookConsultant - NA169310Hushmeera.Cook@abc.testCincinnati, OHUnited States
Justin CookConsultant - NA169270Justin.Cook@abc.testMinneapolis, MNUnited States
Sarah CookConsultant - NA169288Sarah.Cook@abc.testVienna, VAUnited States
Avril CoonsConsultant - NA169589Avril.Coons@abc.testSacramento, CAUnited States
Darius CooperConsultant - NA169381Darius.Cooper@abc.testCleveland, OHUnited States
Ian CooperConsultant - NA169427Ian.Cooper@abc.testReno, NVUnited States
Riaan CooperConsultant - NA169331Riaan.Cooper@abc.testSeattle, WAUnited States
… and 1 more people — full roster in Stracl
Change Ambassadors
Network of engaged employees across functions and regions who advocate for Salesforce CRM adoption and support peers through the transition.
6people
Keep Informed · P2 / I5
NameTitleEmployee IDEmailLocationCountry
Anton AguilarEngineering - Management197621Anton.Aguilar@abc.testNurembergGermany
Douglas ChangGlobal Field Ops158567Douglas.Chang@abc.testBrusselsBelgium
Jan-Arie George JosephTechnical Support - Prague193857Jan-Arie.George Joseph@abc.testSofiaBulgaria
Max GuptaPartner Executive GSP - OPS196742Max.Gupta@abc.testHerzliyaIsrael
Scott MuvvaEmulation Dev169707Scott.Muvva@abc.testReno, NVUnited States
Ashley SmallwoodNTS/PSE182498Ashley.Smallwood@abc.testBrusselsBelgium
Legacy CRM Users (Admin)
Responsible for administering the legacy Sugar CRM — current-state data, configuration, and workarounds being retired at cutover.
4people
Manage Closely · P4 / I5
NameTitleEmployee IDEmailLocationCountry
John SanchezSecurity Cross Functional169501John.Sanchez@abc.testHouston, TXUnited States
Ramesh SanchezSecurity Cross Functional195555Ramesh.Sanchez@abc.testVienna, VAUnited States
Ray SanchezR&D - Security195534Ray.Sanchez@abc.testVienna, VAUnited States
William SanchezR&D - Security195527William.Sanchez@abc.testVienna, VAUnited States
!

21 of 22 groups are ranked — the priority now is executing against Manage Closely before cutover

With nearly every stakeholder group Power/Interest assessed, EchoWave's stakeholder identification work is largely complete; the risk has shifted from "unranked populations" to "unexecuted engagement." Manage Closely carries 298 group memberships, led by the project's two largest ranked populations — Fuels Marketing Sales Team (143) and Legacy CRM Users (130) — alongside DAI, Trainers, and Legacy CRM Users (Admin); these groups need hands-on, high-frequency engagement through go-live. Keep Satisfied holds EchoWave's single largest ranked group outright, External - Fuels Marketing Customers (174 accounts) — an external population that can't be "trained" the way internal groups can, and whose first real exposure to the change is the Phase 2+ self-service portal. The newest group, Discovery SMEs (70 people), was just added to capture who's actually participated in Discovery so far — 10 core team, 15 frequent-flyer SMEs, 45 occasional participants — but still needs a Power/Interest ranking. One other open gap: Partner - Capgemini and Partner - QA Mentor are both ranked but still have zero people mapped — worth closing before go-live on Aug 30, 10 days out.