Stakeholder analysis can play an important role in creating a successful change management strategy.
A winning change management strategy must include a stakeholder engagement strategy as part of it. A thorough stakeholder analysis is a critical requirement.
Stakeholder analysis is a process used to identify key individuals that have a stake in a project, program, or transformation change. Stakeholder analysis involves identifying managers, business leaders, employees, and groups that will be impacted by a change initiative.
A stakeholder analysis is particularly important because allows you to document and determine each stakeholder's level of commitment to the change (negative or positive), so you can effectively plan on how best to enlist their buy-in and support, or how to mitigate their resistance.
Stakeholder analysis can help a project to identify:
Some benefits of a detailed stakeholder analysis are:
A proper stakeholder analysis will allow your change management team to do the following:
Oftentimes, on large organizational change initiatives it may be necessary to discuss and agree on the level of detail captured for your stakeholder analysis: basic, standard or complex.
Once the stakeholder analysis is complete, the information derived therefrom informs your stakeholder and sponsorship engagement strategies.
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